SEO stands for Search Engine Optimization, which refers to the process of optimizing a website or webpage in order to improve its visibility and ranking in search engine results pages (SERPs). SEO works by optimizing various on-page and off-page factors that search engines use to determine the relevance and authority of a webpage.

Here are some of the key factors that affect SEO:

1. On-Page Optimization: This includes optimizing the content, keywords, meta tags, URL structure, and other elements of a webpage to make it more relevant to specific search queries.

2. Off-Page Optimization: This includes building backlinks to the webpage from other high-authority websites, as well as social media sharing and other forms of online promotion.

3. Technical Optimization: This includes optimizing the website’s technical elements, such as page load speed, mobile responsiveness, and security, to ensure a better user experience and improve search engine rankings.

4. Content Quality: Creating high-quality, relevant, and valuable content that answers users’ search queries and provides a positive user experience is essential for SEO success.

5. User Experience: Creating a positive user experience, including easy navigation, intuitive design, and engaging content, can also help improve SEO by increasing user engagement and reducing bounce rates.

Ultimately, SEO is a long-term process that requires ongoing effort and attention. By optimizing these various factors, businesses can improve their search engine rankings and visibility, which can lead to more organic traffic and ultimately, more business opportunities.